If you thought having no logo was bad, imagine thinking your logo = your brand.

A consultant once told me to skip the brand strategy and go straight to the logo because they don’t need “all the pointless fluff.”

But you don’t hear me, though:

• I have two degrees, one of them in advertising/graphic design

• I've worked with 20+ brands at Cool Eye Creative

• I’m a 2X business owner

I don’t know everything, but from my work and life experience only, I do know that brand strategy isn’t fluff.

There’s a reason why:

• You’re lost on content marketing

• Your peeps don’t hear you

• Your last designer missed the mark

I'm telling you straight...

What you're missing is brand strategy.

Then, we move onto design.