ANDREA PASCUAL

ANDREA PASCUAL is a unisex fashion brand led by designer and owner, Andrea Pascual. In 2020, Andrea started a new chapter that called for a new visual identity.

The new brand identity was applied to all branded collateral, as well as all new fashion designs, particularly the brand's unisex capsule collection, From Time.

The Solution

Start with brand strategy to design a visual identity that's founded on the brand foundations.

Create a new visual identity to include an updated colour palette, including off-black, white, mint, and orange.

Conceptualize and design campaign creative to include textures and symbols to reflect the brand's story. Campaign photos were shot in film to symbolize a call to family history.

The Result

A distinct, recognizable fashion brand identity that was applied to website, marketing collateral, social media, email marketing, packaging, and fashion design.

The brand identity is strategic and versatile; it can be used in all brand applications as the brand evolves.