Sushi Fridays The Podcast

Hosted by Andrea Pascual, Sushi Fridays The Podcast is a real-talk podcast with convos about biz, life, fashion, art, design, and culture. Through weekly solo episodes and interviews, Andrea shares the stories, struggles, lessons, inspiration, and experiences of underrepresented creatives and entrepreneurs.

Sushi Fridays needed a visual identity to show up on-brand and aligned for their audience on social media, streaming platforms, and marketing collateral.

The Solution

• Build the Sushi Fridays brand starting from the inside: topics, guest, and conversations

• Curate dream listeners, guests, storytelling, and content based on core values

• After completing the podcast brand strategy, create the brand identity, including a colour palette, typography suite, and custom hand-drawn logo

• Learn that branding a podcast is content and conversations first, before visual identity design

  
  

The Result

A distinct podcast brand with a clear tone of voice, and memorable brand identity.